Out of curiosity, I purchased an "Eddie Bauer" branded windproof butane lighter from Target. Turns out, it is actually a Colibri Quantum-technology lighter in disguise. For U.S. $14.99, it is actually a pretty good lighter from what I can tell.It is black with silvertone accents, and has the Eddie Bauer logo.

I bought one when they first started carrying them over here. I was supprised how nice a lighter it was. I didn't know you had to fill it with special premium fuel though, so after a while it clogged up and stopped working. I'm sure I would still have it if I had filled it with the right stuff.