Hikermor -- Why so cool? My current temperature is 84F, with very light wind and bright sunshine. Can't wait for the June gloom to roll in and cool things down

Suppose you were given the responsibility of determining the content for a large public company's "Tip of the Week" section on their Emergency Preparedness Facebook page. You are mandated to keep the material relevant and concise, and to assume a wide, varied demographics with little knowledge/skill level. What subjects would you include in your weekly message?
Is this for folks in said large public company or for anyone who hits your website? This time of year maybe cold weather prep, next May start thinking hot weather prep, Hurricane season prep, Earthquake prep -- think of a natural disaster or what used to be called weather and put together a package to deal with various conditions. What was that post about getting caught out after watching the sunset? Oh yeah, it got dark, so maybe some ideas about EDC and things folks should consider carrying, like a small flashlight.
Maybe make a few points about knives being tools. They're giving you a soapbox...