I don't buy survival stuff for peeps -- family or friends -- because stuff without the right mindset is wasted. What I do is try to influence mindset so they are more inclined to buy their own stuff. What normally happens is some incident occurs and suddenly I have a flashlight or a sharp at hand. Someone gets a cut and there's an FAK in my backpack. Influencing mindset is harder but it goes much further IMO. YMMV