That would be a lot more believable if they were the same brand of battery.
Also, the first battery is dropped from about half the height of the battery' length.....the battery measures about 2" long, and it's dropped from about an inch. The second battery is dropped from twice that height, from almost the full length of the battery next to it...just watch the comparison.
Personally prefer the Duracell, btw...just sayin'