I wouldn't want to count this item out without trying it. I have a large store of Dinty-Moore and Beef-a-roni and such. I also have a large store of dried rice and dried beans. Having some meat to add to the rice & beans would be welcome. Spam is an option as is tunafish but it is nice that someone has thought to offer beef as well.

I would hope that scaling up production would result in economies of cost affecting pricing pleasantly. But if there isn't enough demand to drive this then I don't find this item to be attractive as currently priced. I can get fresh beef for $4 / pound so why would I pay that for canned beef which would be expected to be less appetizing.