The data on the FCC approval letter for this unit was 3/16/2013, and their press release was April 3, so it does seem we are slow to notice it.

I also see that the company has been selling "SafeSea" 406MHz EPIRBs for years (USCG approval letter Dec. 16, 2010), so they aren't new in this general market.

It certainly does seem to be the lightest (lighter even than the blocked DME unit, and 11% lighter than the ACR unit).

Good find on the YouTube video - here it is embedded (though you have more controls on YouTube: http://www.youtube.com/watch?v=kcp-tsl8Aic



Competition:

ACR Unit: ACR ResQLink PLB (PLB-375) Specs - Mfg site; Doug Ritter's review of the ACR PLB-375
McMurdo Unit: McMurdo Fast Find 220; Doug Ritter's review of the McMurdo FastFind 210

Ocean Signal also cites a 7 yr warranty vs. 5 yrs for ACR. My best information is that both ACR and McMurdo cite a 5 yr battery replacement (and 6 yr life from manufacture), and it seems Ocean Signal is indicating a 7 replacement time is for the new unit. If so, that may mitigate the cost of this unit ( currently about (7 yrs / 5 yrs) times that of the competition.)

I notice ACR is offering a summer rebate though, and if things continue, there will be something snazzier 5 yrs from now.