Yeah the thread title had me thinking this was some kind of protein/vitamin food item. I figured the marketing effort might look something like this.

Pros and cons aside for a moment, I think the point of the device is not 'survival' as in starting a fire and building a shelter, but more of a robust/hardened data device for disasters, power outages, etc. Think 'Listening to Katrina'.

Agree on the short-lived issue, though.