Cree brand also has a new line of LED bulbs that I would like to try out, too, but haven't seen them in any stores yet. I believe they're close to the $10-15 range, so manufacturers are steadily reducing the price. Cree is a major LED manufacturer and their LED emitters are in most high powered LED flashlights that people talk about but I think this is their first foray into a consumer lightbulb.
Do be sure to post here if you start seeing them on Amazon or in stores.
If you want very bright light, though, LED is still not quite there. It might be more subjective than an absolute difference, but I don't think a "75W equivalent" LED looks as bright as an incandescent bulb to the eye. Then again, it only uses 13W of power.
Vision is always subjective. My experience, like yours, has been that the lightbulb manufacturers are not quite comparing apples to apples when they claim their equivalence values.