...I lived in AK for a month - Carhartt and Wall's were the 2 big clothes lines, Sorrell's for boots. "Technical" clothing was really no where to be found. Then again, mail works, y'know? They probably just have to order it a month ahead of when they need it.
Carhartt and Sorels are popular for general knock around and work wear. Helly Hansen, Grundens, and XtraTuff boots are popular when it's wet.
Regarding "technical" clothing....your month in Alaska must have been sometime back? We have our very own REI in Anchorage, as well as several smaller specialty shops. More REI, Pategonia, N Face, Marmot etc gear than you could ever want. Anything I order from "Outside" (Alaskaspeak for anyplace other than Alaska) I can get within a few days if I want to pay a bit extra for fast shipping.
Homer (where the Kilchers live near) has a big shop called "The Kachemak Gear Shed", which is mostly a marine supply, but also carries fair selection of recreational clothing and gear. It is only about a 5 hour drive from Homer to Anchorage.
Don't believe everything you see on TV.
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