Leeman, I have been wondering about this kit also. Have looked at it many times in Walmart while perusing the camping and fishing gear. I bought one this morning to examine the contents, and share with the group.

Okay, we have a 7 X 10 inch heavy pvc bag with a rollover style velcro closure. This is similar to the dry bags we use when canoeing. The instructions suggest that you can use the bag to store water or food in a survival situation.

A plastic poncho (Coghlans brand), 50 X 80 inches, bright yellow in this case. I know they make orange also, I carry a bunch of these in my vehicles.

A silver mylar "space blanket", unmarked, looks like the Coghlans brand also.

A Coglans brand (on a roll here) 12 hour green chemlight. Mine is dated with an 11/05 expiration date.

A signal mirror, 7cm square (2 1/2 inches). Plastic, no sighting hole or means to attach a lanyard. It does have a protective film over the face.

Two firestarter/tinder sticks, about 5 inches long. These are the ones that look like beef jerky.

Candle, 4 1/2 inches long, red. Don't know how heat resistant this is, might melt in the summer.

One pack of Coghlans waterproof safety matches (45). Just tried one, lights easily.

An orange cheap plastic whistle with cork pea. The mark is "Official Whistle, Taiwan" It does have a split ring, 5/8 inch for attachment purposes.

Button style liquid filled compass, 1 inch wide, 3/8 inch tall.
The disc hangs up easily if not held level. It does have a groove around the circumference so that you could tie a string around for easier carrying.

A roll of blaze orange surveyors tape. Funny how this is active in another thread! The book suggests you can use this for trail marking, or to lash together a shelter.

A notepad, 3 X 4 inches, and a small golf style pencil (sharpened).

Gauze pad, 3 X 3 inches, one only. Hope you aren't bleeding much!

Bandaids (plasters), 4 standard size, 5 tiny ones, 1 large one.
What appears to be tape, plastic 4 inches by 1/4 inch, 4 pieces. I am a RN, and in all my years have never seen medical tape like this. It would, however, be just about enough to hold on the single gauze pad, not very well.

Alcohol wipes, 4.

Fishing line, 30 feet of monofilament on a plastic spool. Also includes 2 fish hooks and 2 brass beads for sinkers. The spool is really big, and you could save a lot of space by wrapping the line around something else in your kit.

Nylon rope, 12 feet of the soft braided white nylon type.

Nylon cord, dark green, 35 feet wrapped around a piece of cardboard.

Brass snare wire, 3 feet. Looks to be pretty good quality, though I have never caught anything with a snare.

Razor blades, 2 single edge style with the cardboard covers.

Safety pins, 1 is 1 1/2 inches, the other 2 inches.

Sewing needle, a little over 2 inches.

Thread, a small metal bobbin of brown nylon.

A ziplock style plastic baggie, 4 X 6 inches.

A paper packet of salt, like you get at fast food restaurants.

The "survival guide" pretty much is aimed at the northern climes, talks about snow caves, and not drinking glacier runoff. There is some good info, some that may not apply to your area, just as with all references.

For $13, you get what you pay for I guess, but someone just starting out or on a tight budget may use this to start their own kit, and upgrade as money is available.