That is a good article especially the latter part.  To encapsulate, these are the factors invovled in UV blocking clothing: 
Construction
Dyes
Treatments
Fiber type
Stretch
Wetness
Condition
to which I also add body movement and shifting of the fabric.
I believe that a tighter weave or a thicker fabric is inherently more UV protectant than a looser cloth.  I read somewhere that a typical cotton T-shirt provides approx an SPF equivalent of 15.  That is helpful but it doesn't protect from exposure to the hands, arms, neck and face.  I never wore sun screen when I was younger and now I have a permanent farmer's tan.  That's where additional sun-block can come in handy on those surfaces and indeed 
underneath the clothing as well. Often it is recommended to use a higher SPF sunblock of 30/40 or even 60 while staying out in the sun all day. 
I've always promoted the use of wide brimmed hats (like my Tilley) and sunglasses to protect myself an I normally wear a synthetic weave as my base layer instead of cotton.  I have no idea if they are specifcally treated for UV protection and I don't purchase clothing with that in mind in particular.
Note: as I get older and my forehead keeps growing 

 I find I definitely need to wear a hat of any kind to prevent overexposure as I seem to burn and peel very easily up there.  YMMV.