Me, I probably wouldn't buy it. That's not to say it's bad, only that I have a lot more food options and energy resources than city dwellers.

The just-add-water meals might have a secondary use as backpacking or camping cuisine. Just add protein.

A lot of people spend more on an annual vacation. In unsettled times, a package like this might bring some people a lot more relaxation and peace of mind than broiling on an overpriced beach.

Having a major, mainstream retailer carry this sort of thing makes it ... mainstream, as opposed to fringe. Perhaps it gets a useful message out, getting people thinking and talking about some basic preparations for the unexpected.

And of course, given the bulk discount, you could buy one and split the cost with a few relatives or neighbours for a 30-day supply.