I just can't imagine anybody buying it. Yeah, there's the arguments about how it's not such a loss, but who has actually wrote that check for $3,200?

I think it's a good business for making money if people are buying this stuff. The need for customer service is rather low. Few people, if any, are going to hold you up to your promise that the food will last for 20 years. After 10 years or so, the buyer probably won't have receipts or will have some life changing event that makes the buyer all but forget he bought this stuff. Further, the company could be long gone after 5 years or so, after making a fortune.