Um... first, why are they in tire stores? And what are dirt and worms?
LOL! Camping food and tires? Seems perfectly natural to me! Can Tire started off as an automotive service centre and store. It grew (before my time) to include outdoor sports, gardening, electronics, housewears, etc. Getting their catelouge every year when I was a kid was more exciting than the Sears Christmas catelouge!
Dirt and Worms is chocolate pudding with cookie crumbs and gummy worms. Messy and yummy.