But if it can't be cleaned, why have one?
At $20 it's supposed be a single use item. They market it as a temporary storage solution for forseeable situations, I think. Things like a hurricane that will make landfall in a certain timeframe. Obviously it's not a very good solution for regular long term water storage.
Of course, it's also not great for a complete unexpected interruption of the water supply. But hey, it's twenty bucks...