SOL™(Survive Outdoors Longer) is Rebranded SZL™(Survive Zombies Longer)

LITTLETON, NH (April 1, 2012) - Mayan Calendar Doomsday. Dangerous, crazy weather. Economic uncertainty. These are unpredictable times. Now at least you don't have to worry about a "Zombie Apocalypse." SZL™ has you covered!

"Our SOL™ brand was designed to enable anyone and everyone to expect the unexpected when enjoying the outdoors," says Chief Marketing Officer and Adventure® Medical Kits' Co-Founder Frank Meyer. "Unfortunately, we now have more pressing events to worry about. The Mayan Calendar, zombie apocalypse, etc. I hate to say it, but this is the stuff we really need to think about. Hence, from April 1, 2012 forward our SOL™ brand is being rebranded to SZL™. Laugh if you want, but when it happens you are going to want our gear. I expect sales to skyrocket." Meyer went further to say that all new packaging, the SZL web site, and catalog will launch this week.

(Make sure you check out the web page)


Zombie attacks and wilderness survival have a lot in common - both require the right skills and the right equipment. Survival means innovating with what you have on hand and keeping a positive attitude to find your way out of a tough spot. SZL™ is committed to helping you “Survive Zombies Longer” by providing you with category-defining tools, kits, and essentials plus instructions, tips, and techniques from experts in the field.

Survive Zombies Longer, or SZL™ may be a new name in survival, but the people behind the brand, Adventure® Medical Kits, has been helping keep you safe and healthy in the outdoors for over 20 years. World-renowned for hospital quality, expedition-grade medical kits, Adventure® Medical Kits knows a thing or two about survival, having redefined the market with iconic products such as the Pocket Survival Pak and a full line of heat-reflective shelters. SZL™ is the next step in AMK’s company-wide mission to help you “Be Safe” wherever your adventure may take you. Don't run out of luck - get SZL™.

Chris Gubera, Adventure Medical Kits President, is solidly behind the rebranding and put it best when he said: “I love this. I think you are on the right track. I don’t have much to add as I myself am a zombie so this rebranding cuts a little close to the heart I really don’t have.”

Oh my.

They might need to change a few things in their product mix. Say, if your buddy gets bitten by a zombie, you don't want to be pulling out your SOL medical items, you'd want to be pulling out your SZL machette to whop his head off before he turns on you.

Just a few minor tweaks in the product lineup though...

That childish topic should bring the corportate advertising heads running!

Unless your market is TOYS ARE US, you don't even want that name to come up in a GOOGLE search

LOL!!! April Fools Day lives!!

LOL very good humored Doug

For those who may have missed it: Survive Zombies Longer

HJ