I find myself eliminating items rather than compromising on quality. I can't see a roll of candy or a bullion cube saving a life. The button compass has become another issue. Aside from just acquiring any, I can't see the value. If a survivor is going to travel ( usually not recommended anyway), something better than "squint, watch the mini needle wobble between N-N/W is needed. So I am looking at small base plate units. I can offer a very basic Mora ( 51/2" rockwell 60 carbon)for @ $ 6 wholesale. Aside from actually possessing a sharp blade,this is the only reliable knife for sparking on natural flints, My THIRD fire source. So thats my plan; increase quality,decrease quantity. If I can hold retail down to a reasonable markup I will make the unit attractive on that illogical level.