Sorry to reanimate an old thread, but upon reflection their products are so good that I'll deal with the increase. Since the OP I've bought six more products from them. The service is great and they offer some really crazy-innovative products (if you haven't checked since the first post, look at their Fire Toggles).
Yeah, the increase sucks but at least the products are as good as anything out there, IMO.
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“I'd rather have questions that cannot be answered than answers that can't be questioned.” —Richard Feynman