Clearly this is a fairly simple kit.
What these type of kit do, is start to make “survival” and preparation a bit more mainstream for folks who might otherwise be scared off by such notions.

Hopefully anyone who did purchase a kit like this would start to think about what was in it, and what else they may need.
If they don’t, eventually, start thinking that way, then this kit is probably more than they would have purchased anyway !

If you start with a kit like this, and think it will serve your needs, then you will take it along. That’s a plus.
If you need something from it, I’m sure that will force you to restock and evaluate what’s actually in it.

We all need to start somewhere, and a kit like this may be the first step in a long journey ?