By the way, I'm definitely one of "them". I am worried about terrorism. For example, I do worry about a terrorist attack when I'm in a tall office building. I also have a fear of imminent societal collapse. For example, I think the masses are blissfully unprepared for a larger Katrina situation. That makes me wonder if we are one large-scale disaster away from societal collapse. After all, we didn't handle Katrina well at all. I don't let these worries consume me, but these issues are constantly in the back of my mind.
I respect your mindset. Maybe we're a little different. For me preparation is like gambling; it's a game of probabilities. You only have so much budget and so much time, so you take care of the most likely emergencies. For me these are the annual tornadoes and floods that pass through my area, in addition to blackouts (sometimes extended), car breakdowns, robberies, etc. (I *almost* got robbed last year, but I did experience the other stuff.) Do I think a societal collapse is absolutely impossible? No. But my budget doesn't stretch that far.
It doesn't seem important to me whether I am "one of them." Some people seem to feel that the doomsday preppers are the butt of a joke, and so perhaps if I identify with them I'd see what the problem is. I've appeared in news stories before, and I've learned that the picture always gets distorted in the process, sometimes by a lot. Given that, I'd say the article's treatment of preppers ain't half bad. If the objection is that the article does not start out assuming catastrophic preparation is worthwhile, well, then that's a problem of changing public opinion, isn't it?