It really doesn't make great news to report. "Man gets family stuck in blizzard, but he had all the gear, after spending 2 hours with the shovels he had in his truck he dug himself out and used the his winch to get totally out of the ditch. All of this was done while wearing the proper boots and clothing. His family enjoyed instant hot coco that was stored safely in the car while they waited for the shoveling to finish."

Really not going to make headlines.

Or:

"Single mother gets stuck in back road with kids in the car. But passerby good Samaritan pulled them out of the ditch in about 10 min after warming the family up in the good Samaritan car. NO casualties to report except punctuality(which seems to never matter now-a-days)