my takeaway from this nws experiment is that they are shifting the focus to the 'cold' aspect of 'wind chill' - which as we all realize can / will kill you - as opposed to focusing on the 'wind' part, which as mentioned in previous posts, is also a real danger but perhaps not as much as the actual 'cold'.

i would suspect that people who live in the colder climes would not go outside with uncovered skin when it's cold.

i mean, i had to put on long pants today as the temp dropped into the low 60s.