Today was supposed to be the first ever national activation of the new Emergency Alerting System. There's fail, Fail and FAIL. and I think this one warrants the extra special category of....

F A I L

Some interesting points:
- Some DirectTV customers reported hearing Lady Gaga's “Paparazzi” play during the test.
- FEMA official concedes "glitch"; says that it appears (maybe) to be related to how satellite and cable providers prepped their equipment.

Not only did the message not reach the (shrinking) broadcast audience, there was absolutely no effort to reach people via mobile channel (SMS) or internet.