As far a some survival tips, don't wear synthetic fabrics that melt in high temperatures, do wear real shoes and not sandals, flip flops, know where the closest exit is...keep in mind it may be behind you, if you are sitting in an emergency exit row take a look at the instructions for how to open it before you may be called upon to do it in a hurry, wear your seatbelt, and very importantly listen to your flight attendant they are there for more than serving you beverages.
That pretty much sums it up. I would add, when you reserve your seat look at the seating chart for the plane and pick a seat that isn't too far from an exit. What scares me the most when thinking about an airplane evacuation is the thought of being trapped behind a bunch of clueless or panicked people who are between me and a safe exit. In a lot of crashes, people survive the impact only to die from inhaling smoke and toxic gases while waiting to get out. Therefore, I try to pick an aisle seat that is within just a couple rows of the nearest exit if possible (I've thought about going for the exit row, but don't feel right about taking up one of those seats when there are a lot of people who need the extra legroom more than I do...I'm short). I think there was a statistic somewhere that said survival chances go down dramatically once you're more than 6 rows from the exit. I'm not surprised...we all know the traffic jam that happens in the aisle when getting off a plane normally.