A very interesting article which contains a lot more information and insight than usual. I don't think that Marsh was dumber because of technology, but I think it made him more careless.

A moral hazard is introduced when SAR services are easily accessed and are free.I think about the guys that go out fishing on the ice edges in Lake Superior and when the wind shifts, the ice drifts out to sea. These guys know the risk, but the fishing is good, and they know that SAR will come out and get them.

I think the only way to modify this type of behavior is to charge a fee for a rescue operation. One should be able to purchase insurance for it if they wanted too.