but if it is $150 then it's twice the price of DIY
The DIY project doesn't include the GPS SIRF engine and the USB interface components etc, then you will also need a Microchip PIC programmer to flash the PIC16F88 microcontroller so even at $150 is quite a good place to start esp if no you don't have a external Handheld Garmin eTrex to hand or a even an old Trimble Lassen LP GPS development system to hand.
The AX.25 radio packet protocol also seems ideal to use the ancient Videotex technology such using the ancient
Prestel or Minitel terminals in the days before the Interweb. But this would require full duplex communications with a 75bits/sec Tx to go with the 1200bits/sec Rx.
http://www.youtube.com/watch?v=wq53DO7zL_gThis video is quite interesting - a BBC micro computer teletext adapter from the early 1980s. Basically just a TNC + UHF reciever/line decoder being used for free wireless software distribution broadcast over a region the size of the UK.
http://www.youtube.com/watch?v=ctxZWEVJ1S0APRS certainly looks like something quite interesting for the HAM amateur. Its a little weird though to think that it is a possibility that emergency data communications could one day rely on the amateur HAM geek with an interest in 30 year old fall back digital communications technology, his/her soldering skills and a charged 12V car battery.