By the way, I must protest the cutesy spelling of the item's name. Why can't they just use regular English words? What's so bad about "Rescue Me" that they have to replace three letters with a capitalized letter and throw out the space? That's poor taste!
Da Bing
Without sounding snarky; it's called marketing.
I was going to say I'd bet it's a trademark, the marketing guys can spell it any way they can get away with it. "
Rescue Me" is a TV show -- can't trademark that.
_________________________
Better is the Enemy of Good Enough.
Okay, what’s your point??
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