Do you run in a straight line or do it in a random zig-zaggy way like in the movies?
This is a tricky question, as this is what we were taught by an old paratrooper who got himself a Military Cross. The line of bullet holes from a German MP40 running up his back of the wee fellow when he was at Arnhem was I think was when he didn't.
But I can't really see this working in a crowded mall, especially if everyone does it. It would make getting for the exit rather tricky.