I have many MANY flashlights, I have many friends and relatives. I give good flashlights to folks who recognize them and cheap flashlights to folks who will break / misplace / throw out these useful items. My approach is to provide something cheap and easy to carry, if it is with them a month later integrated into their EDC then they may get something more valuable / useful / functional next time. I simply don't have the $$$ to have these items thrown out.
Two Christmass ago I gave all the guys in my extended family the little finger lights that the web sight said military pilots used strapped to thier fingers to read maps. They looked neat and were cheap. Mine is right next to my 'puter as I speak. One brother-inlaw found it useful when doing those nasty IT under the desk re-wiring jobs he found himself doing while working the Hell-desk at PCConnection. All the rest lost. Guess who got the Kershaw blade this Christmas.
I gave my wife an ASP keychain saphire light. She still has it four years later. It still works. These lights are momentary and not all that bright but they just don't use up their battery - ever! I have given her many others and they are either lost in the junk-drawer or floor of the car or glove-box or ??????
Why would I buy her a Photon III for 4 times the price?