I certainly wouldn't place this kit as a "personal" survival kit. There are some nice items, but I wouldn't want to be carrying this in my backpack. Maybe for car camping it would provide a "step up" to some basic gear, with a focus on fire starting.
I'm definitely not a fan of the tinder. I could never get it to light in "scenario" conditions. The Blast Match is not bad, but bulky. Would rather carry a Spark-Lite and its tinder.
That being said, Doug's PSP or PSP+ is a far superior kit from a survival aspect. I used one as the basis of building my own kit.
I personally find that by assembly your own kit, you take a bit more pride and caution in what you put in it. Most of all, you should be familiar with the use of everything you place it in. If you don't know how to use it, why are you carrying it?
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"I reject your reality and substitute my own..." - Adam Savage / Mythbusters