Speaking of wheat, why don't they invest in easy to grow plants like Quinoa? Far more nutrient dense and healthy than wheat anyway.
Easy answer?? It doesn't sell.
Pragmatic answer? Perhaps it doesn't store or transport as well. It's all well and good if, for example, the US can produce 50% of the world's Miracle Grain #1, but it rots in a week - half the world will never see it.
My best friend's wife has a myriad of health problems (some are probably self-induced, but I digress). Anyway, they live on a variety of odd grains - corn is probably the most normal of they food staples they eat. But it's very hard for them to find non-wheat, non-rice foods. Maybe in downtown LA it wouldn't be so difficult, but up in eastern WA, it's a hassle.