http://www.youtube.com/watch?v=Y0Ogb38vtgM

What is quite interesting in the above link was a fellow stating that the EAS system, which is now to be implemented on personal cell phone equipment would have save many lives during the Tornado storms on the 27th of last month, yet failed to tell inform the viewer that there is already an EAS infrastructure already in place - No Presidential EAS alert has been sanctioned during its 50 year history.

http://en.wikipedia.org/wiki/Emergency_Alert_System