Good kit. I think it gives you a 100% headstart over nothing, and can see how it would be an easier sell to the non-equipped. I also think it acknowledges that a house fire or similar is much more probable than TEOTWAWKI. I presume the wallet has a supply of cash?

I think a flashlight, SAK, minimal FAK, bottle of water and a couple of power bars or similar would be a good idea if I was pitching this to the unconverted, but understand you have your BOB and wouldn't want this to turn into a 'stupidly heavy bag of redundancy'