Good Video, but for an extra $40 I would add the following;
  Knife   Laser signaler   Flashlight   Windproof Lighter or   
Alternative Cheaper Windproof Lighter and if room allowed a 
Folding Stainless Spork   The sewing kit and fishing line/kit are always useful additions, I would also include some 3M Steristrips, alcohol wipes, some NATO lifeboat matches and Striker Pad and a P38 can opener.