Many of them were well thought out, except I laughed at his mickey mouse imitation SAK he added.  I've got a nearly identical one at a trade show -- it is a joke.  Although he did say that it was no substitute for a good blade carried external to the kit.  A much better choice for the micro knife would have been a Leatherman Micra or Squirt P4 which is what I added to mine.  But that does add to the cost.
 
A real SAK Classic is actually a pretty good tool.  I EDC one along with a Leatherman Wave.  Kept sharp, that small blade performs amazingly well.  I probably employ  the scissors as often as the blade in everyday use.  The tweezers are definitely handy.