This thing is really cool. I'm glad someone finally came up with something simple like this. It looks almost identical to my 'GTFO' totes.
I'll probably write a blog post this weekend on it but for now I'll summarize in that I go by a theory of expanding options based on time/availability.
1 minute to get out - Grab BOB(s) and run.
5 Mins to get out - Grab BOB(s) and "base camp" bag (almost identical to this kit, except it's in a large cargo bag)
20 mins to get out - Grab BOB(s), "base camp" bag, and 3 large rubbermaid totes filled with approx 80lbs of food each. Place in "bug out vehicle" and get out. Grab the two 25 gal water drums (approx 130lbs ea) and load into vehicle. Yes, I've tested this, it's a tight fit but it does work even with the wife and kid

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1 Hr or more - Do the stuff for 20 mins, then sit down, have a beer, joke about how everyone is going nuts. :P
EDIT: clarification on my "GTFO" totes - I don't sell them (yet) but I use them in my own house and recommend others do so too

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