Junk kits like this are all the rage around here just after earthquakes. Obviously you can do far better assembling your own gear and customizing your gear to your own circumstances and your preferences.
What is never included as a component in these kits is the knowledge to use all the goodies properly and effectively.
Sad Very very sad.... I wonder how they react when they get them in their hands then again when you never deal with camping gear or emergency gear im sure you wouldnt know the difference between a cheapo SAK and the real deal.