Sounds like a further progression of a similar DRW technology used by Nextec EPIC fabrics with even better durability of the DRW coating.
http://www.epic-technology.com/wsa%20aug%202008.pdfhttp://forums.equipped.org/ubbthreads.php?ubb=showflat&Number=206265OMG, Hiking in jeans, yep and other day hikers look at you like your a complete amateur.
I also have an Epic Sierra Jacket which is lightweight, very breathable, windproof and easily sheds light rain and is quite resistant to 'wetting' out. Being a soft shell material also means it is quite comfy to wear as well. It is excellent for those colder potentially rainy days out on the bicycle.
http://www.thermalshop.co.uk/product/epic_sierra_jacket_with_hood