I think it is a good idea. The problem is anything currently done by the Federal or national agencies are all pretty "soft-touch" in their approach. There is not much of an edge to them. Also, any of the websites they direct people to are typically cumbersome and non-engaging or uninspiring.

To your point about the public's perception: the production quality is the key factor in this. If the ads were really slick and professionally done, and let us not forget relevant, then there is a chance some folks would jump on the wagon.

My $.02