since you have ruled out the true survival gear of blade, water and food procurement and fire the only categories left are consumables, hygene and shelter. Consumables are a waste of time since they will be - well, er - consumed. Unless you are setting up as a repeat business such as a soup kitchen don't bother with the consumables. That leaves us with shelter and hygene. I think that you have the basics down with the cap, poncho and sewing kit. You mentioned the sterno stove type of cook-kit. I think it might be just as useful to show these folks how to make a Photon stove, or give them one. Eitherway you are equipping them with a way to burn down the block but also to warm themselves and to heat whatever food they can find.
Kitchen / hygene kit in packaged in hobo-stove
1) a hobo stove made from a 1 # coffee can - This is made by the homeless in occupational rehab or by volunteers or by prisoners The coffee cans should be solicited from the public as a recycling thing.
2) sewing kit - $1 at the dollar store
3) mini-bic lighter - $.20 at the dollar store (package of 5)
4) "hotel bar" bar of soap - should be less than $.20 somewhere in bulk (wherever the hotels buy them)
5) toothbrush - $.20 at the dollar store -(package of 5)
6) box of Baking soda $1 at the dollar store (better than toothpaste and cheaper),
7) 1 can Large Dinty-Moore stew (this becomes the cook pot and it will be cheaper than a dedicated cookpot and it will feed them at-least once - $2.50 at the market but you could probably work a bulk buy directly from Libby (I think they make it now)
8) mini-SAK Classic knock-off will be more useful than the nail-clippers and has a scissors to cut nails - $1 at Wally-world, 9) comb (Cheaper and lighter than brush), - $.20 at Dollar store (pack of 5)
10) Bandana - $1 at Dollar store
11) Razor (Not sure this is necessary but a disposable is cheap) - $.20 in the 5 pack at the dollar store,
12) spoon (or if you can find a knock-off Campers / hobo knife combo set better) -$1 at the dollar store
That probably over-fills the Coffee can.
Total ~$9
Shelter kit in small duffle
1) duffle bag - $1 at Dollar store
2) the coffee can kitchen / Hygene kit
3) Poncho (doubles as Tarp) - $7 online Majorsurplusandsurvival.com
4) Poncho Liner(doubles as blanket) - $19 online Majorsurplusandsurvival.com
5) leather gloves - $1 at Dollar store
6) watch cap - $1 at dollar store
7) expedition weight socks $7 Online Majorsurplusandsurvival.com
8) roll of duct-tape - $1 at Dollar store
9) roll of trash-bags - $1 at Dollar Store.
Total Shelter Kit $38
Total combined $46
Much of the cost could be defrayed by asking for donations of specific items from the mfg's directly - Your tax dollars and mine will be spent either way but less will be spend in the form of tax breaks to the mfg than will be spent buying this junk at retail. Get the scouts, highschoolers, grannies, local PHRASECENSOREDPOSTERSHOULDKNOWBETTER. party involved in making the hobo stoves and assembling the kits.
I would also include the article on
"The Joys (?) of Being Homeless" as an instruction sheet.