Holy cow, this is true! I was looking for something more carry-friendly than Vaseline. I tried out Burt's Bee's. I carry Burt's Bees anyway. So, I'm getting at least 2-for-1. It's not as messy as Vaseline and doesn't seem to liquefy until it's burning. In contrast, Vaseline tends to run, thereby wasting fuel if you don't have a holder. I still like the Vaseline though because the bucket is so inexpensive.