So whats so special about the frost mora besides its price? I can see how a lot of people like it but After awhile I've seen the mora advertised with the common idea towards newbies that "If they have this knife they can survive anything" which tends to get a major boost from its popularity and other idea that its not a "large rambo poser survival knife". I can see the appeal but is there any other reason to suggest it besides the price point? Is there any reason to suggest it over a Gerber profile or Buck 119 (which are both affordable easily locatable knives)to a newbie in preparedness?

Just a side note I don't mind the frost mora and prolly may pick one up in the future so I'm not really bashing the knife itself just the way its advertised.