Blatant, utterly shameless marketing. But that's what makes the world go 'round, baby.

The knife and kit are probably not bad. Provided you could sand off the silly BG -- that's just embarrassing.

Thing is, I'd never have a big honking paperweight like that with me on a trip, or in most of the survival situations I could imagine. So it's more of a fun toy to play with around the firepit.