I'm EDCing the Sawyer Premium Sunblock with Insect Repellent. Found it at the local REI (
http://www.rei.com/product/785882) - pen sized, spray action. Very versatile and proven effective in both functions. The only disadvantage compared to a chapstick - can't use it as a fire starter (hmm, actually I never tried to use it on tinder).
Wide brimmed hat, long sleeved shirt, and long pants are my standard hiking outfit all seasons.