Hmmm. Can we say potty mouth? I recall my Drill Sgt making the following admonishment - "For all you guys taking leave, please remember, it's not "Mom please pass the f***ing butter", ok?"
There are social situations where swearing is the norm, and social situations where if you swear you will look like the proverbial turd in the punchbowl.
If you take swearing personally, that is any swearing that is not personally directed to/at you, then so be it. But it would be nice if you told everyone that you disliked swearing. I try to refrain from cussing in polite company, works most of the time.