The number of visitors to Canada’s national parks has dropped 22 per cent from 1995, while the country’s population has increased nearly 18 per cent – prompting Parks Canada to ask why. One realization: Not enough attention has been paid to the needs of the nation’s transforming demographic.

“We have to change with it,” Ms. Wilson said. “We have to understand better what type of equipment people need, what type of instruction, what language they need to communicate in, how to package the programs on the Web.”