Art
I am not suggesting 50 teams crowd there under water and everyone tries their best shot. What I am saying is that they just form a consortium of experts and non experts just to search for ideas (brainstorming). Maybe one of those ideas has been swept under the rug prematurely and can be upgraded/improved/polished to help in this situation.
Many establishmnts hire consultants not necessarily because the consultant is any smarter than in-house engineers, but because the consultant hasn't drowned in the establishment's redtape, protocols, "vision", or politics. An outsider can focus on the problem only and quickly "see" a solution that is not seen by the engineers despite being in front of them all the time.
The gravity of the situation requires searching for ANY kind of idea. The more brains being stormed, the better.
I agree.
All great ideas were, at one time, new and crazy.
By the way, many engineers from my college who had the craziest ideas are running successful companies right about now.