It is funny you mention this. My childhood friend dropped out of high school in the middle of ninth grade. Just about that time I went into the military. Well, some years later when I am home on leave I find out this guy is a locksmith with a very successful business. Guess how he got started? Yup, he looked at one of those schlocky ads on the inside of a pack of matches. Now thirty -plus years later he is looking to sell his locsmithing business and his used car lot and retire to Newfoundland, Canada. Crazy isn't it? I love America!!