Was doing some random surfing and found that Esbit actually has a line of merchandise. Some of it looked useful, others just repeats with their logo's on what has already been done, but I could see alot of people getting at least a mug or utensil just for the nostalgia factor. Link HERE . (you will need to download the PDF catalog located on the top right of the page.

Would be neat if a good company we all know would pick some of the items up, the ones I Google Foo-ed either weren't the cheapest, or were places I'd never heard of.