My probelm is that I usually end up abusing the heck out of mine too. I have gone through a lot of watches-my favorite was my Suunto Vector, which didnt survive my last deployment in 04. That being said, I am a big fan of simple Timex watches. I have a nice dress watch I paid $50 for, the watch is grey metal, and has an analog face. I also use a Timex Expedition watch of some sort for field use-I paid $30 for. The upside is, if either of them get trashed, I am OK with it. I can replace a $50 watch a LOT easier than a $300 watch. Ultimately, I need it to tell time. The date is nice too. Other than that, I dont really need a watch to do anything else. So, I dont want to pay for all those gizmos.